Sourcing Content for Your Pressure Washing Business’s Social Media
Posting engaging social media content is the fastest way to organically increase your reach on social media for your pressure washing business. Facebook and Instagram have dramatically limited the reach of organic posts. If you want to reach your target audience on TikTok or Youtube then you have to create engaging content….and that is not always easy. People love seeing before and after photos — but this type of content can get stale.
All of the social media platforms algorithms are designed to find engaging content and promote it in order to keep people on the app and entertained. If the content you post is engaging then these platforms will promote the content at no additional costs which decreases your overall customer acquisition costs.
A Great Type of Content for Pressure Washing Businesses
Psychologists have shown that humans have a stronger emotional responses to negative stimuli than to positive stimuli. People are wired to engage with negative content. Leverage this with horrible power washing jobs.
Reasons to Post Photos Like These
People love to comment on these photos. If someone follows a pressure washing social media account then they are used to seeing beautiful before and after pictures. They are not used to seeing these bad power washing jobs. It is a great pattern interrupt to get them to stop scrolling the feed and engage with the content.
It positions you as the pressure washing business that does not do piss poor jobs of power washing. You want to be known for quality pressure washing that is effective and safe.
It lets homeowners know what they can expect if they hire the $99 guy…or if they decide to do the job themselves. They are better off hiring a professional with professional-grade equipment.
It’s funny.
It gives you a chance to also educate the viewers about what the person did wrong with their job and how your company does a better job.
Where to Find These Photos
Reddit is a large socail media platform that functions like a collection of forums. One particular subreddit is called Power Washing Gore and it entirely consists of people posting photos of really bad pressure washing jobs.
Use these photos for your social media content and see your social media engagement skyrocket.