4 Ways to Locate High Income Neighborhoods for Your Marketing
Pressure washing largely falls under the category of discretionary spending for homeowners and property managers. It isn’t an absolute necessity like plumbing, electric, or HVAC. This means the ideal target audience is people with discretionary money to spend. It is your goal as a business owner to narrow down your advertising efforts to target this demographic of people who live within your service area. Especially in the beginning, when you are first starting your pressure washing business and don’t have any money to waste on marketing to people who are unlikely to become a customer.
As a general rule of thumb, you constantly want to be catering your services upward on the socio-economic ladder. You go fishing where there is fish right? You want customers who have money to spend and who won’t balk at the prices you charge.
Income Map
City Data and Best Neighborhood have maps that breaks down by zip code the median income. This tool can give you insights into regions that you should further research for your marketing efforts. This further research should include checking:
Home types in the area (ex: brick building, cedar shake siding, stucco, vinyl)
Percentage of renters vs homeowners
Commercial vs residential buildings
Home Prices
Another really good tool to determine areas that have higher income is real estate selling prices. Zillow, Realtor, and Redfin are great tools to locate the prices that houses are selling for in your service area.
Census Data
The US government has compiled median income and other demographic information at Census.gov.
Contact Your Local Library
Local libraries often have access to databases that have more detailed information on demographics in certain areas.