Using Local Service Pages for Your Pressure Washing Business SEO
Optimizing your pressure washing business website to rank higher for targeted keywords is going to get you more pressure washing jobs. How to rank higher involves many factors from your website design to your GBP. A large factor in ranking your website is utilizing local service pages for cities within your service area in order to rank higher for keyword searches in those cities. While this might seem like an outdated strategy, Google still has trouble correlating local searches looking for pressure washing to the address you provide for your Google Business Profile. Google has extreme difficulty with listing Service Area based businesses in the map pack.
While Google is constantly improving its ranking algorithm for local businesses, you should be doing everything that you can help Google properly list your business for relevant searches. This includes local service pages.
How to Effectively Use Service Pages for Each City in Your Service Area
The common formula for the title of the page will be:
Keyword Service + City
or
Pressure Washing in Houston
If you offer roof cleaning, gutter cleaning, or other services, they do not need their own service page.
Your keywords should be repeated in various forms throughout the copy.
Examples:
pressure washing
house washing
soft washing
exterior house washing
exterior house cleaning
You will want to create a page for every relevant city in your service area.
What Content Should Be On Each Page
If you are creating multiple service pages for 15-30 cities in your service area that equates to a lot of content. The best practice is to make each page have some unique content in order to not get negatively affected by a duplicate content signal. This can include:
facts about the city (population, history, etc)
landmark restaurants and stores
events
before and after photo of something you cleaned in this city
Keyword prominence is also a ranking factor. This means that the target keyword should be at the beginning of the content, preferably in the firs 100 words.
Using Duplicate Content on Local Service Pages
You want unique content for each service page. Some of the content can be repeated with most estimates suggesting 20-30% of duplicated content per service page is fine.
Showcase Customer Experiences and Reviews with a Plugin
Depending on the website platform you use, you should be able to add a plugin that pulls reviews from your Google Business Profile onto the city page automatically. This is great way to add unique content to the page and is fully automated.
What Should NOT Be On Each City Page
Do not have a bunch of external links on each city page, these pages in aggregate can look spammy to a viewer. These pages should rank for the copy and the only external links should be in the header, or a link to your business contact information or an estimate scheduler.
Also….geotagging images with the location does NOT impact rankings.
Conclusion
Local service pages for cities in your service area will help your website rank well. A comprehensive SEO strategy for your pressure washing business is crucial to diversifying your revenue so that your business is not overly reliant on paid ads to drive leads.