Advertising with Local Sports Leagues
Local sports leagues are a goldmine for raising the brand awareness of your power washing business AND helping your local SEO ranking. Anyone who has been to a local baseball game has seen the outfield fence littered with signs for local plumbing companies. Go to a basketball game and see banners of local businesses hanging from the rafters. Watch your local high school football team play and the scoreboard is likely sponsored by a local company.
These places to advertise are great because you have a captive audience. People are literally sitting down and facing your banner. The people who are seeing your sign are all likely living in the area and part of your target market.
While its difficult to track the indirect ROI from getting your banner or sign in front of your local community, you will be building brand awareness. If someone drives by your yard sign and they are already familiar with your logo you can expect a higher likelihood of receiving a call from them. Most marketing research suggests that a person needs to see your company’s marketing efforts at least 8 times before purchasing.
Most leagues actually have contact information and a process in place to sponsor their league and get a banner created and displayed. Every single league that my power washing company sponsored on average cost $150-$300. Donating to local youth sports leagues is almost always tax deductible and helps your local community. That’s a Win Win.
Local SEO for a Pressure Washing Business
One final consideration, if you do not have a preferred sports league that you would like to sponsor then you need to strongly consider a sports league that has a website with a sponsor page. Many sports league websites have a sponsor page because they know local businesses want a link from their website. One of the most important factors in Local SEO is getting backlinks from other websites.
Getting backlinks in any industry can be difficult but backlink opportunities are few and far between for small power washing companies. This means you need to get links where you can get them.
Our blog offers guest posting opportunities for pressure washing business owners.