Google Ads for Pressure Washing Companies
Stop Wasting Money On Unprofitable Google Ad Campaigns That Don’t Bring in Customers
Working with us means that you get:
Instant Visibility
We can get your phone ringing by tomorrow with targeted leads.
Hyper-Targeted
Your ads will reach people looking to buy. Get in front of your ideal customer without spending money on low-quality leads.
Constant Improvement
We use 1st party analytics data to optimize your Google Ads campaign so that you get more leads for less.
Our Process
Step 1
We do a comprehensive review and audit of your Google Ads account to find inefficiencies and areas of your account that can be optimized.
Step 2
Analyze your service area and competitive landscape to see how people are searching for pressure washing services and to find the most profitable bidding opportunities.
Step 3
Build out a campaign using an optimized account structure, compelling ad copy, targeted keywords, landing pages, and a budget that brings in results.
Step 4
Launch your campaign and constantly review campaign performance in order to make adjustments and scale the account to the point where your schedule is always booked with jobs.
Common Mistakes That Hold Back Pressure Washing Business’s Google Ads Accounts
Sending Traffic to Your Homepage
Having an optimized pressure washing website design will help convert organic leads, however, you want to send traffic to dedicated landing pages. Why? Because you can customize a landing page to match the ad that the person clicks on. Furthermore, Google will give your ads a higher Quality Score if the landing page is relevant and matches the ad more thoroughly.
Bad Account Structure and Bidding Strategies
So many pressure washing businesses are wasting thousands of dollars every year with account structures that are poorly set up and bidding strategies that do not align with your business goals. This can include Single Keyword Ad Groups (SKAGs), having only one ad group, never reviewing your search terms, and using bidding strategies that are less profitable.
Setting Too Low of an Ad Budget
This is the scariest part of running Google Ads for your pressure washing business. Spending over $200/day with no guarantee of making money. Every business owner who has never ran ads gets tripped up on this, however, the adage is true ‘you have to spend money to make money’. Playing it safe and only spending $20-50/day is how your pressure washing business gets stuck and will never grow. Witha $20/day budget, if a click costs $14, this translates to only 2 people clicking on your ads per day. With a higher ad budget, you will get more clicks which directly translates to more data that you have to optimize your campaign further. It creates a snowball effect that allows you to get cheaper clicks and ultimately more leads at lower costs.
Pricing
Campaign Setup
One-time fee of $275 to take over your account, create new ads, make revisions, create landing pages, and set up conversion tracking.
Campaign Management
$59/month + 12.5% of account spend per month in order to constantly improve your campaign, month over month.
What You Can Expect
Ongoing Support
We work with you to make sure your Google Ads campaign works for you, not against you. When we onboard your business, we will discuss the best way to proceed in terms of communication, budget, campaign changes, and seasonal pressure washing services.
Full Access to Your Account
Unlike some agencies that don’t give you access to your account or give you ‘Read Only’ access, with us, you have full access to your Google Ads dashboard to see performance and to make changes yourself if you see fit. Full visibility is our policy in everything that we do.
Performance Updates
Every month we give you a comprehensive breakdown of how your campaigns are performing and what we plan on implementing for the next month. We also validate the data on your end to make sure your Google Ads are delivering results.